Designite

Paul Robb

Typeface

Monday, 25 August 2025

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

Wei Li

Liquor Packaging

Sunday, 24 August 2025

Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

Xu Tang

Graphics Design

Saturday, 23 August 2025

Anthropology Chinese Textbook

This is a key textbook in American universities, covering research methods, human evolution, and cultural development. The cover blends the letter A with the Chinese character for human, featuring an ape's leg and a modern human's leg to symbolize evolution and East-West fusion. This minimalist design highlights humanity's journey from primitive to modern, emphasizing growth in self-awareness and cultural development.

Cheng-Hui Chiu

Rebranding

Friday, 22 August 2025

Texture Maker

Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects the mission to create standout products with clients. Through months of in depth discussions with external branding teams, it highlights the ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.

TheYaar Studio

Crafted Gin

Thursday, 21 August 2025

Noosh

Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.

Vahid Mirzaei

Poster

Wednesday, 20 August 2025

Omar Khayyam

Omar Khayyam is a series of urban posters that present the poetry of the Persian poet Omar Khayyam. The posters mark the 975th anniversary of the poet's birth. Each poster combines Persian typography with an English translation placed in the upper left area. The type design draws on classical Persian calligraphy and is refined for legibility in busy public settings. Each poster measures 150 by 107 centimeters and uses CMYK color at 300 dpi. The series was shown in metro stations and other public spaces in Tehran.

Designite

Rotary Sans

Langjiu Estate San Pin Festival

Anthropology Chinese Textbook

Texture Maker

Noosh

Omar Khayyam

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Rotary Sans

Langjiu Estate San Pin Festival

Anthropology Chinese Textbook

Texture Maker

Noosh

Omar Khayyam

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