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Meng Shenhui
Visual Design
Friday, 29 August 2025

Fun Community Project

Fun Community Project is the visual identity of a public art event held in Shenzhen. The design uses playful typography, abstract artistic graphics and bright gradient colors. Six abstract graphics refer to the six public art pieces shown at the event. The identity is applied to billboards, printed matter, balloon films, books, artwork introduction boards and scene construction. Clothing, hats and key chains are also produced. The aim is to join art with community life and to invite the public to take part.

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Yangchao Wu
Brand Product Packaging
Thursday, 28 August 2025

Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

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Guanglong Chen
Font Design
Wednesday, 27 August 2025

Chinese Zodiac

The fusion of the twelve Chinese zodiac signs and the art of seal script. The twelve Chinese zodiac signs are Chinese culture. They are the zodiac signs of the year a person is born in. They have rich historical legends and image philosophy of cultural significance. Seal script is a style of ancient calligraphy fonts. The author combines historical culture, image philosophy, and seal script style into new graphic designs. They show not only graphic design, but also a manifestation of culture. The author wants to let the world know about China's history and culture through them.

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Paul Robb
Typeface
Tuesday, 26 August 2025

Bellamy Sans

Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.

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Paul Robb
Typeface
Monday, 25 August 2025

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

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Wei Li
Liquor Packaging
Sunday, 24 August 2025

Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

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