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PepsiCo Design and Innovation
Beverage
Wednesday, 4 December 2024

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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Tatiana & Nicolas Boon
Fragrance Diffuser
Tuesday, 3 December 2024

No48

The Omecara studio has defined a shape that evokes polished amber or a pebble found on the seashore, thus breaking with the traditional image of ambergris. The shape was designed to evoke solid and liquid, land and sea. The identity is characterized by the number 48, a lettering where the masculine square 4 and the feminine rounded 8 complement each other. The typographic treatment gives an impression of restful lightness, while the gold-colored hot stamping, in the same shade as the perfume, associates container and content. A subtle play of opposites and duality.

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China Resources Snow Breweries
Packaging
Monday, 2 December 2024

Lowen

Lowen is a packaging design for a beer series. The design combines pen drawing, mezzotint art and street tattoo illustration. Geometric shapes and bright colors mark the different flavors, including raspberry, cherry and Weissbier, so each variant can be recognized quickly and directly. The illustrations contrast wild and gentle imagery to create a strong visual effect and a social character. The cans are made of aluminum and the bottles are made of glass. A detailed printing process keeps every image clear and precise.

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Matteo Ruisi
Visual Identity
Sunday, 1 December 2024

Bank of England

Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.

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Updesign
Wayfinding Signage System
Saturday, 30 November 2024

Shenzhen Jiangangshan Hill Park

Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.

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Tanya Dunaeva
Typographic Brand Identity
Friday, 29 November 2024

Moscow Ambassadors School

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

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