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yuejun chen

Chinese Rice Wine Packaging

Friday, 23 May 2025

Guyuelongshan

Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.

Idea Design

Olive Oil Dispenser

Thursday, 22 May 2025

Hen

The gourmet olive oil dispenser, a compact and iconic addition to the Soso family. Meticulously crafted for durability and reusability, it boasts a unique integrated opening and closing mechanism. Made from ceramic and sourced from local artisans in Andalusia and the Spanish Levant, it exudes the essence of Spanish cultural heritage with its tactile finish and aesthetic elegance. The innovative stopper ensures hermetic sealing and effortless pouring with a simple twist, eliminating the hassle of removal.

Paul Robb

TYPE DESIGN AND SPECIMEN

Wednesday, 21 May 2025

FAFFIN FONT FAMILY

The Faffin font family is a versatile typographic language, offering two distinct styles, Faffin Sans and Faffin Display, designed to be used individually or in tandem, allowing for a seamless blend of contemporary aesthetics. Faffin Sans, inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Faffin Display takes the concept of versatility to the next level as a variable font.

Beijing Jiaotong University

Brand Design

Tuesday, 20 May 2025

Cosmos Datong

Cosmos Datong is a packaging design for a local pastry brand from the ancient city of Datong in Shanxi, China. Four sets of thematic illustrations show the historical features of the city in different periods. The illustrations combine local folk style with the oriental aesthetics of the new Chinese style, and use the traditional color palette of Shanxi shadow puppetry. The outer box is made of cardboard with a smooth UV coating, hot stamped text and die cut edges. The gift box holds three smaller boxes and is intended for festive occasions.

Zeyu Wu

Activities Planning

Monday, 19 May 2025

Arts Fund

Arts Fund is a visual identity system created for a character design talent training programme. The design combines the letters CUZ with traditional motifs of Chinese opera. Chinese elements are placed together with Latin letters to express cultural exchange between East and West. The overall framework follows the Swiss internationalist style, which is then broken by the CUZ letterforms, giving a form that is both functional and post-modern. The system is applied to posters, flyers, invitations and banners. The aim is to share Chinese opera culture with a younger audience.

Ying Gao

Event Visual Communication

Sunday, 18 May 2025

Taishun Creative Design Competition

Taishun Design Competition is a visual identity created for a cultural and creative design competition held in Taishun County. The design is inspired by Dingbu, a stone stepping bridge that local people use to cross the many rivers of the area. Several sets of extended three-dimensional lines form the composition and carry visual symbols of Taishun, such as mountains, bridges and dragon dances. A gradient from green to white reflects the colors of the city. The identity presents a modern image of Taishun and aims to attract students and designers.

Designite

Guyuelongshan

Hen

FAFFIN FONT FAMILY

Cosmos Datong

Arts Fund

Taishun Creative Design Competition

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