Alicia Rius was meeting Steve McCurry from Magnum Photos, and she asked Arnau Bosch Verges to come up with an idea for a unique business card who created a positive photographic picture that is mounted on a plastic frame painted in different colors. People understand what Alícia Rius does without even reading the text on the business card.
Agraz Restaurant’s brand is inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The density of the population within each Brazilian state inspired the dimensions of the stripes. The project included: menu designs, placemats and an institutional campaign. The menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a 3D effect. Black menus are for men and white for women
The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.
Just as the Iseo Lake splashes on the banks of Franciacorta, so the sparkling wine wets the sides of a glass. The concept is a graphic re-elaboration of the shape of the lake and expresses all the power of a Reserve bottle being poured into a crystal glass. An elegant and lively label, balanced in its graphics and colors, is a daring solution with transparent polypropylene and entirely hot foil gold printing to give new sensations. The pouring out of the wine is underlined on the box, where the graphics wraps around the pack: simple and impactful composed by two “slive et tiroir” elements.
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