Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market.
The key difference is the simplicity and transparency cause of the adult target group. we decided to show the basics of a fruity lemonade in a modern/adult way: fruits and ice printed on a special transparency-label - unique in the lemonade-market. “Die Limo“ (i.e. the lemonade) is the first lemonade by Granini. And as we have named it „Die Limo“, it obviously could not look like an ordinary lemonade.
SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.
Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owner grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.
To create a series of Coca-Cola cans which spread millions of Tet wishes nation wide. We utilized Coca-cola's Tet symbol (the Swallow Bird) as the device to form these wishes. For each can, hundreds of hand-drawn swallows were crafted and carefully arranged around a custom script, which together form a series of meaningful Vietnamese wishes. "An", means Peace. "Tai" means Success, "Loc" means Prosperity. These words are widely exchanged throughout the holiday, and traditionally adorn Tet decorations.